Subliminal priming—state of the art and future perspectives

Mohamed Elgendi, Parmod Kumar, Skye Barbic, Newton Howard, Derek Abbott, Andrzej Cichocki

    Research output: Contribution to journalArticlepeer-review

    23 Citations (Scopus)

    Abstract

    The influence of subliminal priming (behavior outside of awareness) in humans is an interesting phenomenon and its understanding is crucial as it can impact behavior, choices, and actions. Given this, research about the impact of priming continues to be an area of investigative interest, and this paper provides a technical overview of research design strengths and issues in subliminal priming research. Efficient experiments and protocols, as well as associated electroencephalographic and eye movement data analyses, are discussed in detail. We highlight the strengths and weaknesses of different priming experiments that have measured affective (emotional) and cognitive responses. Finally, very recent approaches and findings are described to summarize and emphasize state-of-the-art methods and potential future directions in research marketing and other commercial applications.

    Original languageEnglish
    Article number54
    JournalBehavioral Sciences
    Volume8
    Issue number6
    DOIs
    Publication statusPublished - 30 May 2018

    Keywords

    • Advertisement
    • Affective priming
    • Event-related brain potentials
    • Marketing
    • Persuasion
    • Social psychology
    • Subliminal perception
    • Subliminal priming

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