Integrating the crowd through social media: How higher education can profit from viral mechanisms

Maximilian Rapp, Ken White, Markus Rhomberg

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The use of collaboration platforms with social media mechanisms turned out to be an efficient way to integrate costumers and external experts during the innovation processes in companies through Open Innovation. While the governmental sector more and more jumped on that band wagon, higher education hasn’t exploited the full potential yet. In this paper we analyze the project “Tomorrow’s MBA” of the Mason School of Business at the College of William & Mary, Virginia, and show success factors on how social media can be used on a collaborative and integrative model. Hereby we show that the communication strategy with its diverse online and offline facets is indispensable and highlight the key success factors on how to execute an open innovation project in higher education.

Original languageEnglish
Title of host publicationSocial Computing and Social Media - 8th International Conference, SCSM 2016 and Held as Part of HCI International 2016, Proceedings
EditorsGabriele Meiselwitz
PublisherSpringer Verlag
Pages393-404
Number of pages12
ISBN (Print)9783319399096
DOIs
Publication statusPublished - 2016
Externally publishedYes
Event8th International Conference on Social Computing and Social Media, SCSM 2016 and 18th International Conference on Human-Computer Interaction, HCI International 2016 - Toronto, Canada
Duration: 17 Jul 201622 Jul 2016

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume9742
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference8th International Conference on Social Computing and Social Media, SCSM 2016 and 18th International Conference on Human-Computer Interaction, HCI International 2016
Country/TerritoryCanada
CityToronto
Period17/07/1622/07/16

Keywords

  • Communication management
  • EGovernment
  • Open education
  • Open government
  • Open innovation
  • Universities

Fingerprint

Dive into the research topics of 'Integrating the crowd through social media: How higher education can profit from viral mechanisms'. Together they form a unique fingerprint.

Cite this