Editorial: Application of Neural Technology to Neuro-Management and Neuro-Marketing

Ioan Opris, Sorin Cristian Ionescu, Mikhail A. Lebedev, Frederic Boy, Peter Lewinski, Laura Ballerini

Research output: Contribution to journalEditorial

4 Citations (Scopus)
Original languageEnglish
Article number53
JournalFrontiers in Neuroscience
Volume14
DOIs
Publication statusPublished - 14 Feb 2020
Externally publishedYes

Keywords

  • brand preference
  • consumer
  • ERPs
  • neuromanagement
  • neuromarketing

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