Cultural diversity as a factor of companies' international activities - Case of indo-german R&D collaboration

Steffen Ehrenmann, Zeljko Tekic

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This paper investigates cultural diversity as an aspect of companies' international activities in case of Indo-German R&D collaboration. On basis of semi-structured interviews, a case study approach is used to gain insights into intercultural interaction. Our findings show that international R&D collaboration is influenced by cross-cultural issues indicating the importance for a better understanding of cultural differences.

Original languageEnglish
Title of host publicationAnnals of DAAAM for 2011 and Proceedings of the 22nd International DAAAM Symposium "Intelligent Manufacturing and Automation
Subtitle of host publicationPower of Knowledge and Creativity"
PublisherDanube Adria Association for Automation and Manufacturing, DAAAM
Pages1393-1394
Number of pages2
ISBN (Print)9783901509834
Publication statusPublished - 2011
Externally publishedYes
EventAnnals of DAAAM for 2011 and 22nd International DAAAM Symposium "Intelligent Manufacturing and Automation: Power of Knowledge and Creativity" - Vienna, Austria
Duration: 23 Nov 201126 Nov 2011

Publication series

NameAnnals of DAAAM and Proceedings of the International DAAAM Symposium
ISSN (Print)1726-9679

Conference

ConferenceAnnals of DAAAM for 2011 and 22nd International DAAAM Symposium "Intelligent Manufacturing and Automation: Power of Knowledge and Creativity"
Country/TerritoryAustria
CityVienna
Period23/11/1126/11/11

Keywords

  • Cultural diversity
  • Internationalisation
  • Multicultural teams
  • Product development
  • R&D collaboration

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