Contextualised co-creation: Innovating with individual external contributors throughout the product life cycle

Anja Tekic, Kelvin W. Willoughby

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)

Abstract

A co-creation strategy for product innovation ought to be customised for the specific context in which it is to be implemented. Despite the obvious common-sense appeal of this idea, the context-dependent character of co-creation has not yet been clearly recognised and analysed in the pertinent literature. We address this intellectual gap by positing the concept of 'contextualised co-creation'. By focusing on the evolving opportunities for product innovation, and related extant conditions and potential risks, we see the early and the latter stages of the product life cycle as distinct contexts for cocreation. For each respective context our concept suggests what type of actors may be involved as co-creators in product innovation projects, which type of co-creation may be appropriate, and how a suitable co-creative setting may be developed. Our contextualised co-creation concept may be applied by companies as a rubric for strategic decision-making related to collaborative innovation with individual external contributors in product development projects.

Original languageEnglish
Pages (from-to)230-245
Number of pages16
JournalInternational Journal of Product Development
Volume22
Issue number3
DOIs
Publication statusPublished - 2017

Keywords

  • Collaborative innovation
  • Contextualised co-creation
  • Individual external contributors
  • Innovation context
  • Innovation management
  • Product innovation
  • Product life cycle
  • Strategic management

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