This study examines feasibility of impulsive control to establish and maintain spacecraft formation consisting of microsatellites equipped with large sunlight reflectors. In the appropriate lighting conditions and given right attitude of the reflecting surfaces, such formations can be visible at a point of interest on Earth as pixel images in the sky. It has been shown that any formation, which is fixed with respect to the orbital reference frame, requires continuous control by onboard thrusters resulting in excessive fuel consumption. However, setting special initial conditions for each satellite that send it along a circumference in the orbital reference frame allows all “pixels” to constitute an image that rotates as a whole almost without control. Some control action is still required for all satellites to converge to the relative trajectories after launch and maintain the formation during its lifetime. It appears that aerodynamic-based control works merely for very low orbit altitudes resulting in the shorter lifetime. Therefore, we consider impulsive control with the use of a liquid-propellant propulsion system to gather the formation deployed from a single launch vehicle with nearly the same initial conditions for all satellites and to maintain the required formation geometry during the mission lifetime.